Briony Kennedy Small Business Pocket CEO Support

SMALL BUSINESS & ENTREPRENEURS

Small business support. Stop making big calls alone.

You don’t need another business guru. You need someone who’s been there.

The Pocket CEO is practical small business advisory and mentoring from Melbourne-based founder Briony Kennedy for business owners across Australia.

Bring me a decision, a problem, or an idea. We’ll work through the numbers, people, customers, and moving parts, so you know what to fix first.

EXPLORE BUSINESS SERVICES

Too Many Experts. Not Enough Answers. 

You’ve got an accountant, an agency, an SEO person, a developer, and a cousin with opinions. Nobody’s looking at the whole business.

So you pay for things you don’t fully understand, because someone said you needed them. The invoices stack up. The problems stay put. And the big decisions still land on you, usually at 11 pm.

As your Pocket CEO, I look at all of it, from concept to customer. You’ll know what’s worth paying for and what’s just a shiny distraction.

Briony Kennedy teaching a business audience

WHAT THE POCKET CEO IS

Someone who knows your business, not just your last session 

Most advice runs on a calendar. You book, unload, and hope for enough clarity before the next problem lands.

As your Pocket CEO, I learn your business inside out: your numbers, people, suppliers, and story. I stay across it between sessions, so I can call a problem before it lands. When something blows up, you call me.

  • No explaining from scratch 

    I already know your business.

  • Help when it counts 

    Support when the problem arrives.

  • Surprises squashed 

    Problems flagged before they cost you.

Make the minutes & dollars count

Do More With Less  

  • PHASE 1

    Sort it out. From concept to customer.You stop guessing, find the real problem, and know what action to take.

    We go through your idea, product, numbers, and story.

  • PHASE 2

    Cut what isn’t earning its place.

    Keep the margin, lose the waste.

    Every supplier, subscription, agency, and app gets tested. If it’s not pulling its weight, it goes.

  • PHASE 3

    Put energy where the growth is.

    Your effort finally goes into what works.

    Small fixes in every department, done in order of what matters most.

  • PHASE 4

    Support between sessions, not just in them.

    Problems get flagged early, so you lead the business instead of reacting to it.
Retail Fest panel discussion with Briony Kennedy
Retail Fest panel discussion with Briony Kennedy

Choose your support

  • ONE-OFF SUPPORT

    Sounding Board Session | AuditBring the problem that's keeping you up at night, and leave knowing what to do next.

    • Preparation questionnaire
    • One focused session
    • Next-step summary

    Get nothing out of it? You get your money back.

    EXPLORE SERVICES 

  • ONGOING

    The Pocket CEOStop carrying every decision alone.

    • Direct access between sessions
    • Check-ins and reporting, so problems get caught early
    • Advisory, mentoring, systems and ecommerce support
    • Regular sessions
    LET'S TALK 

  • ACCESS MY COMMUNITY 

    Get straight answers every month, or in a group setting without the one-on-one price tag.

    • Monthly live sessions with Briony
    • Q&A on your business questions
    • A community of founders in the same boat
    JOIN 
Telstra (Vic) Finalist - Sustainability & Business Innovation SmartCompany Smart50 Awards Judge 2026 NORA Entrepreneur of the Year, Retailer 2024

People I’ve worked with

  • ★★★★★

    “I highly rate Briony's business acumen and her presence as a speaker and communicator of such impact.”

    Brian Walker, Retail Doctor Group

  • ★★★★★

    “Briony takes a personalised, caring approach to supporting a new business owner, which is exactly what you need when starting out.”

    Aarushi S.

  • ★★★★★

    “Briony was generous in sharing her significant experience in business & spoke in a relatable way about the challenges.”

    Kim Kerton, Unemployed & Afraid
Briony Kennedy, founder of Adorn Cosmetics and The Pocket CEO

I’ll tell you what others won’t

You need to know what you’re paying for, why, and whether you actually need it, or it’s just another shiny thing.

Because anyone can put together an amazing marketing plan. Not everybody has an open-ended chequebook.

The amount of money small businesses, me included, have spent on SEO and marketing could start a small country. But if your agency isn’t asking about your cost of goods, your brand, how long you’ve been in business and your margins, they’ve got no right to market your business.

I’ll be just as honest about your business, so you stop burning money and grow profitably instead.

Proudly, not for everyone

  • This is for you if:

    • You’re a founder, from start-up to $10M
    • You know your product inside out, but the business side keeps biting
    • You want straight answers, even if they sting a little
    • You’re ready to act on them

  • This isn’t for you if:

    • You want someone to tell you everything’s fine
    • You don’t have time to act on the advice you pay for, and won’t hire someone who can
    • You’re after results with no effort
    • You’d rather buy the next shiny thing than fix what’s already there
    • You want a get-rich-quick plan. That’s not me. Sorry, not sorry.

WAYS I CAN HELP

Small business support. Sounding board with experience.

Work through a decision, test an idea, or question the advice you’re being sold. Bring me the messy version, and we’ll decide what deserves your time, money and attention.

Choose a focused Sounding Board Session or discuss ongoing Pocket CEO support. Melbourne-based, working online with business owners across Australia.

VIEW SERVICE & PRICING

WAYS I CAN HELP

Business systems that earn their place.

Clarify who owns the work, which numbers matter, and what keeps landing back on you. We can look at handovers, reporting, customer experience, and the systems you already pay for before adding another subscription.

VIEW SERVICE & PRICING

WAYS I CAN HELP

E-commerce advice. 

For e-commerce businesses, I bring founder experience in Shopify, agencies, product development, and direct-to-customer sales. We’ll start with the commercial problem, then decide whether systems, website content, or specialist help is needed.

VIEW SERVICE & PRICING

WAYS I CAN HELP

Build a community people want to return to.

A Facebook group is a container. The reason people come back is what you put into it.

I grew Perfectly Imperfect Mumma to 20,000+ members and the Adorner private community to 7k members, and I introduced a paid beauty salon membership nearly 20 years ago. I can help you plan a customer community, membership offer, and live conversations around what your audience values.

We’ll look at the purpose, participation, feedback, and next step for customers. If you want to teach, demonstrate, or host live, explore live selling training and hosting.

Explore community building and membership strategy with Briony.

VIEW SERVICE & PRICING

FAQS

Questions founders ask

How much does it cost?

One-off services show one virtual session price each, including the preparation and written next steps described on the service page. Browse Business Services to compare prices, choose a time and book online. Ongoing Pocket CEO support, hosting and speaking are quoted separately.

Prefer an in-person session? Contact me for details.

Explore Business Services

What if the Sounding Board Session doesn’t help?

You get your money back.

How is this different from a business coach or mentor?

My work combines small business advice, mentoring and practical problem-solving. I draw on businesses I’ve built and run with my own money. A Sounding Board Session tackles one decision; ongoing Pocket CEO support lets me get to know your business and stay across it between sessions. We agree the scope before starting.

Can I contact you between sessions?

Depends on the package you’ve chosen, yes. You’ll know when and how that looks once we commit to working together.

Will you work with my accountant, agency or team?

Yes. You’ll know what they’re doing, why, and whether it’s worth it. I work alongside your legal and financial advisers, not instead of them.

What size business do you work with?

I work with founders from start-up through established small businesses, plus teams that need an experienced outside view. The useful question is what you need help with, rather than a turnover cut-off.

Do you only work with beauty or ecommerce businesses?

No. Any industry, any business. You might have an idea or a business already running.

Do you work outside Melbourne?

Yes. In person in Melbourne, and online anywhere in Australia.

How quickly will I see a difference?

Most founders leave the first session knowing exactly what to fix first. Bigger changes depend on the business, how fast you act and the problem we’re tackling.

Do I have to commit long term?

No. Start with one session. Stay because it works, not because you’re locked in.

Let's talk business.

Sometimes a fresh set of eyes and an honest conversation are exactly what you need.

LET'S TALK