How to Plan a Live Shopping Event: Complete Checklist

A live shopping event succeeds or fails before the camera turns on. The broadcast connects a commercial plan, a customer need and an operational system.

Four weeks before

• Define the customer and event objective.
• Select a focused product story.
• Choose the host, platform and format.
• Confirm stock, fulfilment and customer support capacity.
• Set the offer and profitability guardrails.
• Create tracking links and baseline measures.

Two weeks before

• Build the run sheet and host talking points.
• Prepare demonstrations and product comparisons.
• Collect approved proof and common questions.
• Create the registration or reminder pathway.
• Brief moderators, support and fulfilment teams.

Two days before

• Test the camera, sound, lighting and connection.
• Test every link, code and mobile checkout path.
• Confirm prices, claims, stock and terms.
• Arrange products in running order.
• Prepare backup equipment and contingency communication.

During the event

Open with a clear reason to stay. Demonstrate early, acknowledge questions, repeat the buying path, recap for late viewers and avoid false scarcity.

Immediately afterwards

• Save the recording and product links.
• Answer unresolved questions.
• Send promised follow-up information.
• Confirm orders and fulfilment exceptions.
• Document customer or technical issues.

Within seven days

Review the live selling scorecard, watch key moments and decide what to repeat, stop or test next.

Use the full live selling guide for Australian brands. For an experienced host or event support, visit Speaking & Live Commerce.

This article provides general business and marketing information. Platform features, advertising rules and commercial results vary; check current requirements and your own data.