009 — The Toolkit
Free tools. Trusted partners.
Practical resources for ecommerce founders, plus a network of specialists I refer clients to.
Six categories of resources you can use today. Premium playbooks unlock with a paid engagement. And a curated list of partners I trust to do work outside my own remit.
01 — Foundations
Founder essentials.
Every founder needs these. Practical, no fluff.
02 — Live commerce
The live playbook.
Plans, scripts and templates for going live.
03 — Retention
Customer loyalty.
Keeping customers is harder than getting them.
04 — Conversion
Convert better.
Frameworks that move the needle.
05 — Brand
Brand foundations.
Positioning, narrative and trust.
06 — Operations
Run a real business.
Fulfilment, tech stack and the unsexy bits that keep the lights on.
07 — Partners
People I trust.
Specialists across legal, photography, tech, design and ops — the people I refer clients to when something sits outside my own remit.