# The Pocket CEO

> Fractional CEO and small business consulting for Australian founders, plus founder-led ecommerce advisory and live commerce. Founded by Briony Kennedy — 2024 NORA Entrepreneur of the Year, founder of Adorn Cosmetics — bringing 25+ years of operating experience to Australian small businesses.

## About

The Pocket CEO helps Australian small business owners get the judgement of an in-house executive without the in-house cost, through:

- Fractional CEO and business advisory retainers (Watch, Advisor, Pocket CEO tiers)
- One-off business diagnostics and command-centre setup
- Ecommerce advisory and growth strategy consulting
- Live commerce hosting (Briony Kennedy as on-camera presenter)
- Founder-led UGC and brand partnerships
- Workshops and speaking engagements
- Build and agency oversight for platform decisions
- Free and premium resources for Australian founders

Based in Melbourne, Australia. Services delivered to Australian small businesses nationally.

## Founder

Briony Kennedy is the founder of The Pocket CEO and founder of Adorn Cosmetics (established 2008). She was named 2024 NORA Entrepreneur of the Year and is a Telstra Business Awards Sustainability & Innovation Finalist. She has 25+ years of Australian ecommerce and small business operating experience, including the platform migration mistakes she now helps other founders avoid.

## Key pages

- [Home](https://brionykennedy.com.au): Site overview and entry point
- [About Briony Kennedy](https://brionykennedy.com.au/pages/about): Founder bio, credentials, recognition
- [Services](https://brionykennedy.com.au/pages/services): The Diagnostic, The Setup, fractional CEO retainers (Watch/Advisor/Pocket CEO), Power Hour, Half-Day Intensive, build & agency oversight, live commerce hosting, UGC, workshops
- [Live Shopping](https://brionykennedy.com.au/pages/live-shopping): Live commerce sessions and hosting capability
- [The Lesson](https://brionykennedy.com.au/pages/the-lesson): A cautionary tale about an enterprise platform migration that nearly cost Briony seventeen years of work
- [Ten Questions](https://brionykennedy.com.au/pages/ten-questions): The questions every Australian small business owner should ask before signing a platform contract
- [Recognition](https://brionykennedy.com.au/pages/recognition): Industry recognition and awards
- [The Toolkit](https://brionykennedy.com.au/pages/resources): Free + premium resources for Australian founders, plus curated partner referrals
- [Contact](https://brionykennedy.com.au/pages/contact): Book a strategy call

## Topics of expertise

- Fractional CEO services
- Small business consulting Australia
- Business advisory and growth strategy
- Outsourced marketing department
- Australian ecommerce
- Live commerce and live shopping
- Customer retention strategy
- Conversion optimisation
- Brand strategy and positioning
- Founder-led commerce
- Ecommerce platform decisions and migrations
- Shopify and ecommerce operations
- Sustainability in retail
- Refillable beauty products
- Female founder, small business Australia

## Policies

- [Privacy Policy](https://brionykennedy.com.au/policies/privacy-policy)
- [Terms of Service](https://brionykennedy.com.au/policies/terms-of-service)
- [Service Cancellation & Refund Policy](https://brionykennedy.com.au/policies/refund-policy)